We partnered with GWM and WSL to bring the Tank 300 campaign to life, led by Sally Fitz and the WSL partnerships team. Shot across dynamic coastal environments, the work blended automotive storytelling with authentic surf culture, capturing the vehicle in real-world conditions rather than controlled studio settings.

Wanderfield handled production, direction, and post, delivering a suite of hero content and supporting assets designed for digital, social, and broadcast rollout. The campaign focused on rugged capability, lifestyle credibility, and strong brand alignment between GWM and WSL’s audience.