Tour De Cure

We hit the road with the Tour de Cure team, capturing riders and support crews as they pushed toward their goal of raising funds for cancer research. Each day we produced a fresh recap video that riders could share with their own networks to boost donations. The target was 500K, and the campaign sailed past it. Fast-turnaround edits like this only work when you’ve got tight systems, a clear plan and a team willing to dig in and get it done. It was a big effort, but an even bigger result.